A playful moment at a Coldplay concert has snowballed into a viral scandal involving Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot. At the July 16 Boston show, the pair panicked when caught on the “kiss cam,” prompting a cheeky comment from Chris Martin and igniting online speculation—especially after TikTok user Grace Springer’s clip went viral with over 55 million views.

Internet sleuths soon revealed both executives are (or were) married to others. Byron’s wife removed his name from social media before deleting her accounts, and he scrubbed his LinkedIn. A fake apology also went viral, forcing Astronomer to deny its authenticity.

Adding to the chaos, an unrelated Andy Byron gained attention for joking, “My wife will be so happy I wasn’t cheating.”

With no public comment from either exec, “ColdplayGate” keeps trending as internet drama meets corporate fallout.