Kim Kardashian’s fashion brand SKIMS faced backlash when customers shared disappointing experiences online. One customer received a product covered in dirt and mould, labeling it “filthy” and “disgusting,” sparking viral Reddit comments. Dissatisfied fans expressed concerns over changes in product quality, with one lamenting SKIMS’ bras turning into “literal trash.”

Complaints extended to missing and cancelled orders, highlighting issues with customer service. Amidst criticism, some customers received prompt apologies and refunds for damaged items. However, SKIMS previously faced controversy for its “Perky” line, featuring bras with faux nipples, paired with a campaign addressing global warming. Despite the negative feedback, some fans appreciated the brand’s quick responses and refunds. The incident underscores challenges faced by brands in maintaining product quality and customer satisfaction in the fast-paced fashion industry.